StreetEasy is building a new agent portal for Douglas Elliman Designing the back-end system for agents is a first for Zillow Group
From left: Scott Durkin, Howard Lorber and Susan Daimler
StreetEasy — which already dominates the real estate listings marketplace in New York — has upped the ante with a new deal to build a back-end portal for Douglas Elliman.
The residential brokerage tapped the Zillow Group-owned site to design and maintain an agent-facing system that will replace its archaic listings network dubbed Limo, Elliman said Wednesday. The new system, which will debut in 2018, will allow agents to input listings directly into an “Elliman-branded and StreetEasy-powered” portal, said COO Scott Durkin. “No one can deliver listings to agents and customers like StreetEasy,” he said.
Until now, Elliman agents have input and tracked listings via Limo, which will eventually be phased out, Durkin said. Early on, the firm considered overhauling Limo or building a system from scratch, but determined it would cost between $2.5 million and $上海夜网